Thursday, October 2, 2025

The Most Famous and Effective Political Commercial Ever

 

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Formally titled "Peace, Little Girl," but more commonly known as the "Daisy" ad, this famous political commercial was produced primarily by Tony Schwartz for President Lyndon B. Johnson's 1964 campaign against Barry Goldwater.

Preserved from a 35mm print in the Tony Schwartz Collection by the Library of Congress Packard Campus for Audio Visual Conservation.

It appeared only once, on September 7, 1964.

It was so controversial it never ran again as a paid advertisement, though it received endless airplay on news broadcasts.

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