Aldi Unveils Jacket Potato Jacket Complete With Silver Foil Poncho
Supermarket chain Aldi has teamed up with London fashion brand Agro Studio to create a puffer coat that resembles a giant baked potato.
The limited-edition Jacket Potato Jacket, described by the company as "comfort food chic," features a mottled brown exterior and a fluffy white fleece lining.
Its sleeves end in extendable brown mittens and silver cuffs, creating the impression of a jacket potato wrapped in foil.
The jacket also comes with a silver rain cover reminiscent of tinfoil, allowing the wearer to feel "baked-in warmth."
The collaboration with Agro Studio was launched to mark the start of what Aldi calls "jacket potato season," as the supermarket prepares to sell more than two million ready-baked spuds between October and November.
"We know our customers love jacket potatoes, so launching this jacket made sense, especially now that the temperatures are dropping," said Julie Ashfield, chief commercial officer at Aldi UK.
"Enjoying a jacket potato in Aldi's new Jacket Potato Jacket is sure to be a mash-up made in heaven," she added.
A limited run of the jacket is available through giveaways on Aldi's social media channels.
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