Friday, December 26, 2025

How Reese's Peanut Butter Cups Are Made


Best while enjoying a Reese's Peanut Butter Cup — or two — IRL.

"Reese’s purposely over-roasts their peanuts just enough to bring out a bold nutty flavor. That extra heat is what gives their peanut butter its signature granular texture and taste. This technique was discovered by accident, thanks to a faulty overheating roaster in H.B. Reese's original factory. What could have been a ruined batch turned out to be the signature flavor still used today."

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