Tuesday, February 3, 2026

bookofjoe's Favorite Thing: Kraft Mac & Cheese
















I can't recall exactly when was the last time I had this old stand-by (it came out in 1936!) but for sure it was when I was a boy back in the 20th century. 

The first ad for it (above) appeared on November 11, 1937.

I'd completely forgotten about it until a saw a TV commercial recently during one of the NFL playoff games.

Just for lulz I ordered a box from Amazon: it was great! Really good! I've since stocked up. 

The only thing I don't like is how much of a mess there is to clean up afterwards: 

• Pot 
• Fork
• Bowl 
• Spoon 
• Strainer 
• Butter knife 
• Measuring cup 

Plus you have to set a timer for 6-8 minutes to let you know when the noodles are ready and occasionally stir them while they're cooking.

That's a lot more effort and time than that required for my Gold Standard food: Nissin Cup Noodles.

You peel of the paper top, add water to the fill line, put it in the microwave and nuke it for 2:15 and Bob's your uncle — plus, the only thing you have to deal with afterwards is your fork, which once rinsed is all set for a second round.

But wait: it gets better!

12 boxes of Kraft Mac & Cheese cost $11.49: 96 cents/box.

3 comments:

  1. antares
    Fork? You eat noodles with a fork? C'mon, Joe, you know better. You lived in Japan. Eat your noodles with chopsticks.

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  2. Servus!

    Just as a contrast program, fifteen boxes of Kraft Mac & Cheeze costs a whopping €35 on Amazon here. As you can imagine, I buy it anyway.

    As for Cup O Noodles without chopsticks - for shame! ;)

    MfG,
    Jake

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  3. I lived on this while growing up… Now I find when I cook the macaroni, I overcook it, and it’s mushy. I’ve tried all the suggested ways to cook, with no success, perhaps it’s because the macaroni they provide is too tiny. Now I buy bigger macaroni and Kraft original cheese powder. I absolutely love it…

    https://www.kraftheinz.com/en-CA/kraft-dinner/products/00068100901306-kd-shaker-original-cheese-flavour

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