The Confidence of Acme Weather

I very much like just-released Acme Weather's approach to users: they don't even ask for a credit card number or email to try it out.

Rather, you download the iPhone app free and use it for two weeks: only then will they ask if you want a year's subscription for $25.

I'm betting they're doing a land office business with their great app and this zero-pressure approach.

If you know you're good that's quite enough.

Assuming you understand marketing.

FunFact: Acme Weather is made by the creators of the Dark Sky weather app, which was excellent and extremely popular, so much so that Apple bought it in March 2020 and integrated its best features into Apple Weather before shutting down Dark Sky on December 31, 2022.

I guess the non-compete clause has timed out.