Wednesday, July 1, 2026

Why are commercials on Peacock less annoying?



Unlike commercials on conventional TV since forever, Peacock's commercials are accompanied by a small yellow circle in the lower left hand corner of the screen which encloses a second-by-second countdown timer showing exactly how long till the commercial ends.

Perhaps it's the participatory gamification that ensues: I try to precisely unmute the TV at the exact second the commercial ends and the show resumes.

Anything that I can gamify immediately becomes more appealing.

What's vexed me for decades is my inability to figure out a way to gamify my dreaded daily run.

I haven't given up trying and I never will.

Wait a sec — what's that song I'm hearing?

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