Why Growing Pink Pineapples is Illegal

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A pineapple grown in Costa Rica can sell for $400 in the U.S. but it's illegal to buy, sell, or even grow in Costa Rica itself.

That's the consequence of a mistake Del Monte made in the 1990s, when it spent 30 years developing the Golden Pineapple, tripled U.S. sales, and then lost control of its creation.

Why? A farmer hired to grow it leaked it, and rival Dole grew the exact same fruit in Honduras.

With the PinkGlow pineapple, a GMO engineered to convert its own lycopene into pink flesh instead of yellow, Del Monte built a legal fortress: patents, registered trademarks, and a biosafety law that turned the Costa Rican government into its enforcement arm.

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